In this episode, we connect with Randi Schachter, the dynamic fourth-generation family leader and Chief Marketing Officer of BILTRITE Furniture. Known as the vibrant face of the brand and a powerful presence in Wisconsin retail, Randi shares how tradition, adaptability and values-driven leadership keep the 98-year-old business thriving.

From scheduling changes that prioritize employee well-being to community partnerships that extend far beyond transactions, Randi brings the real talk on what it takes to lead with heart in a fast-paced world. She reflects on family dynamics, shares why the showroom experience still matters and offers insights into raising the next generation of leaders with resilience and purpose. Whether you’re in a family business or corporate structure, Randi’s story challenges all of us to keep it human and lead like we mean it.